Chicken Guy! Franchise Is Poised For RAPID GROWTH (2022)



Chicken Guy is a fast-casual chicken-themed restaurant that opened its first location in 2018. Chicken Guy offers a variety of chicken dishes ranging from sandwiches to salads. All ingredients are natural and Chicken Guy offers a wide variety of over 20 different sauces! There are currently 7 Chicken Guys, but there can never be too many.

This video was based on an exclusive Vetted Biz analysis, click here for the full report:

Chicken Guy Franchise Is Poised For Rapid Growth (2022)

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00:00 Introduction
00:20 About Chicken Guy Franchise
01:23 Chicken Guy´s Franchise Owner
01:41 Royalty & Marketing Fee
01:53 Chicken Guy Franchise Locations
02:04 Franchise Investment Cost
02:55 Franchise Sales & Profit Margin
03:33 Conclusion

#ChickenGuyFranchise #VettedBiz

The food and beverage industry has annual sales of $1.4 Trillion and makes up about 10% of employment in the U.S. Additionally, food and beverage makeup 36% of all franchises in the U.S. When franchising in the food and beverage industry, you can expect to pay anywhere from $3,000 for a small franchise to $6,732,615 for full-service restaurants.

While Chicken Guy is well equipped for success with its leadership team it has higher royalty and marketing fees than most restaurant franchises. The industry average is 5.3% royalty fee and 2.3% marketing fee. Chicken Guy respectfully charges 6% royalty and 4% as a marketing fee. A threat to Chicken Guy is that there is limited proof of concept given that there are 7 locations and only 3 are franchises.

A significant strength of the Guy Chicken Franchise is the advertising and brand power Guy Fieri offers. There are few competitors that possess a Food Network Celebrity endorsing their restaurants.

CHICKEN GUY ALSO OFFERS ALL-NATURAL INGREDIENTS AND PROVIDES A WIDE VARIETY OF SAUCES AND MILKSHAKES. CHICKEN GUY EMPLOYEES ARE HIGHLY TRAINED AS RESTAURANT MANAGERS GO THROUGH 136 HOURS OF CLASSROOM AND RESTAURANT TRAINING.

You can expect to pay between $767,500 and $1,482,50 for a Chicken Guy Franchise in 2022.

The Franchisees must pay a $50,000 development fee for each Chicken Guy. Following approval, you must be prepared to pay a $5,000 deposit fee. Franchisees are also expected to lease locations preferably in large shopping plazas or malls.

Franchisees must be prepared to face all costs associated with the construction and equipping a Guy Fieri Chicken Guy location. Franchisees are required to be directly involved with the operation of their franchise. They must also own a majority stake in the franchise itself. Finally, Franchisees must be prepared to pay the $767,500 – $1,482,500 development costs when opening their location.

Royalty Fee: 6% and the a
Marketing Fee: 4%
Brand Fund: 2%
Up to $30,000 annually
Franchise Renewal Fee: $10,000

Chicken Guy’s main rivals are Chic-Fil-A and Kentucky Fried Chicken. Chic-Fil-A does not have a minimum net worth to open a location, however, it has a 15% royalty fee and takes 50% of all profits from Franchisees. This is among the highest fees in the food and beverage industry. Meanwhile, KFC requires a minimum net worth of $1.5 million and $750,000 in liquid assets. KFC has a 4% royalty fee and a 5% marketing fee.

Since there are a limited number of Guy Chicken franchises, potential franchisees have the ability to open several locations. Chicken Guy offers a discount on the initial development fee if you open 3 or more locations.

The company also has the ability to grow its digital revenue streams with the creation of a rewards app program to boost customer loyalty. Additionally, Chicken Guy is also growing its online ordering and catering services.

Chicken Guy does not list minimum net worth or liquid assets to open a location. Like all other franchises, Chicken Guy has numerous fees in order to operate and grow over time. These can include insurance costs, the royalty and marketing fees listed above, renewal fees, and other costs.

This video was based on an exclusive Vetted Biz analysis, click here for the full report:

Chicken Guy Franchise Is Poised For Rapid Growth (2022)

Want to have a franchise specialist support you day-to-day in your franchise search/ analysis? Click here for more information:

How We Help Franchise Buyers Find The Right Franchise



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