Meetings with Norm Friend (FRANCHISE Expert/101) and James Dean! | Zero to 100: #12

we, as entrepreneurs, often forget one very important idea. a crucial idea to the success of all businesses. an idea so basic that we often choose to overlook or even delegate.

and that idea is that “sales” can/should be delegated.

sales are not only limited to the front line sales of your product or services.
sales extends to how you sell your vision and culture to your staff so you can have an all star team.
sales is how you sell the future of your business and your passion to your investors to get funding and mentorship.

we must not forget that we are the greatest sales in our company.

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I’m Wilson, your new restaurant business partner. I’m here to help turn your food and beverage concept into a reality with expert tips & tricks for success.

My videos are based on years spent in the industry building multi-million dollar businesses, including my own international dessert chain ( with locations spanning the globe. Since my franchise was acquired (2020) it’s been my mission to share this knowledge with people like you who have great ideas, but just can’t seem to break through. If I did it all with no experience, so can you. I know firsthand the struggles and mistakes most entrepreneurs make, and want to show you exactly how to avoid them.

I’ve helped hundreds of restaurant owners and entrepreneurs create explosive Food & Beverage businesses. You don’t have to take my word for it. I’ve been awarded Top 30 Under 30, Young Entrepreneur of the Year, Top 10 Emerging Entrepreneurs, and recently a Forbes Business Council Member.

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