What Is A Ghost Kitchen? | Pros vs. Cons You NEED To Know

Ghost kitchens, cloud kitchens, virtual kitchens – there are many different names for this business model. However, there is no denying that this one simple concept is quickly changing the foodservice sphere.

Ghost kitchens were commonplace even before the COVID-19 pandemic but quickly grew in popularity when indoor dining was banned and limited in the spring of 2020.

The idea behind it is simple – these virtual kitchens operate without a physical location for diners to visit and focus solely on virtual sales through a website, apps, or third-party delivery services.

While ghost kitchen owners can reap the benefits of low overhead costs, this lack of storefront can create a disconnect between the consumer and the business.

Think a ghost kitchen may be right for your establishment? We’ll go over all of the pros and cons in this video.

00:00 – Introduction
00:21 – What Is A Ghost Kitchen?
01:22 – Pro #1
01:38 – Pro #2
02:05 – Pro #3
02:40 – Con #1
03:08 – Con #2
03:42 – Con #3

Follow us on social media:

Twitter: @garnish_tv
Instagram: @garnish.tv